BYD Song Ultra DM-i Launched with 310km EV Range, Priced Around RMB 120,000

BYD has officially launched the Song Ultra DM-i, a new plug-in hybrid SUV, in the Chinese market. This latest addition to BYD's highly successful Song series is designed to offer a compelling blend of electric driving capability and traditional fuel flexibility, catering to a diverse set of consumer needs. A key highlight of the Song Ultra DM-i is its pure electric range, which extends to an impressive 310 kilometers, making it suitable for extensive daily commutes on electric power alone and reducing reliance on its gasoline engine for shorter trips. The model is positioned at a competitive price point, starting around RMB 120,000, aiming to attract a wide range of consumers in China's bustling compact SUV segment and further consolidate BYD's market share.

The introduction of the Song Ultra DM-i further solidifies BYD's strategic focus on its DM-i (Dual Mode intelligent) hybrid technology. This advanced powertrain system is renowned for integrating highly efficient gasoline engines with powerful electric motors, delivering both excellent fuel economy and significantly reduced emissions compared to conventional internal combustion engine vehicles. The DM-i platform has been instrumental in BYD's rapid growth and market leadership in the new energy vehicle sector, offering consumers a practical bridge between pure electric vehicles and traditional gasoline cars. The source article confirms 'Song Ultra DM' as a related model, indicating a consistent design and engineering philosophy within this successful product family and ensuring brand continuity.

This launch underscores BYD's aggressive expansion strategy within the plug-in hybrid market, particularly in the mid-range price segment. By offering a substantial electric-only range at an accessible price, the Song Ultra DM-i is poised to enhance BYD's competitive edge against both domestic and international rivals in China. It caters to the growing demand for versatile vehicles that can adapt to varying driving needs and infrastructure availability, reinforcing BYD's commitment to democratizing new energy vehicle technology for a broader consumer base across China and strengthening its overall product portfolio.